Join Our 2012 Star Mazda Championship Racing Effort
Why get involved?
A motorsports partnership can help you:
-Position your company, your product, and yourself in front of a target-rich demographic (further information below)
-Increase consumer awareness and excitement with trackside sampling
-Reach new segments of the consumer market and/or strengthen existing market sectors
-Increase your brand name recognition and build brand loyalty
-Enhance your image as a leader in the sports world
-Increase points of sale and distribution
-Create a team atmosphere for employees and create an employee incentive/reward program
-Entertain executives, employees, potential clients and family with VIP, all-access entertainment
-Create business-to-business opportunities with key co-sponsors, series manufacturers and participants.
In a growing technological age with the advent of Tivo and Satellite Radio, conventional advertising is becoming far less effective. Furthermore, companies are finding numerous additional perks by positioning themselves within the paddock. Many companies are finding that the most advantageous aspect of motorsport partnerships come from the “Golf Course Atmosphere” that surrounds the track. We know that many of the most important business deals are often finalized on the fairways rather than in the boardrooms. The racetrack uniquely combines both the exciting and relaxed features of a VIP entertainment venue. It is the perfect place to bring potential clientele as well as to connect with key co-sponsors who are also trackside.
What is Star Mazda?
Founded in 1991, Star Mazda is a professionally organized, open wheel series that has provided an extremely popular format for spectators and upward bound drivers alike; a success that is evident by fields of 30 to 40 cars at many races. With a 13-Race championship schedule across the United States and Canada supporting American LeMans Series, NASCAR, ARCA and GrandAm events, as well as television broadcasts of each event in the United States, the United Kingdom, South and Central America, the Star Mazda Championship presented by Goodyear provides excellent exposure and marketing opportunities for businesses. The cars are fast and the racing is exciting. This series features F1 style standing starts and the cars accelerate to 60mph in under 3 seconds. Graduates of this series have gone on to drive in NASCAR, IndyCar, ALMS, Formula 1 and many other series. As it is part of Mazda’s motorsports “ladder,” the champion of the series will receive $750,000 to move up to the next level. The fan base of the series have a median household income of $100,000 and are three times more likely than all Americans to earn in excess of $150,000. 30% of the fans are between 18 and 34 years of age and 51% are between the ages of 25 and 49.
Who is Nick Mancuso?
A native of Lake Forest, Ill., Nick Mancuso joins JDC Motorsports in the Star Mazda Championship this coming season having raced exclusively in the sports car ranks in his young racing career. First getting behind the wheel in 2006, he immediately steered his way into victory lane, winning numerous races in SCCA Regional Sports 2000 competition. That trend continued one year later in National competition, culminating in a third place finish in the year-end SCCA National Championship Runoffs, and the Jim Fitzgerald Rookie of the Year award. Making the move up to the pro racing ranks, Mancuso was selected to take part in the inaugural Volkswagen Jetta TDI Cup in 2008, before racing in the SCCA Pro Racing Playboy Mazda MX-5 in 2009. Last season, the Illinois racer contested one race in the SCCA World Challenge, piloting an Aston Martin DB9 in the GT class. In addition to his racing activities, Mancuso is an 'extreme adventurer' with hobbies that include SCUBA and free-diving, Krav Maga, skydiving and capturing reptiles in the wild. In addition, he was inducted into the cum Laude Society in 2004 and in 2005 he was made a member of the National Honor Society and chosen as a National Merit Scholar. He was born December 31, 1986. Nick's diverse background and unique interests generate significant media attention and enable him to effectively promote his business partners. The Mancuso name has been involved in the automotive business since 1923 and Nick hopes to continue this family tradition by breaking into the top levels of racing. If you would like to know more about Nick please visit www.NickMancusoRacing.com.
Ride along for 1 lap of Infineon Raceway with Nick Mancuso
How do I get involved?
The first step is to call Nick Mancuso and have a focused conversation to explore the possible opportunities and how this relationship can benefit you. The total budget required to field a potentially championship winning effort is $500,000. Discuss with Nick what sized budget you can work with and how we can tailor the program to suit your needs.
WHY GET INVOLVED WITH THE LFSC PROGRAM?
* Cost effective for any size business
* No long term commitment
* Customize your program with flexibility
* Unique hospitality
* Race along side IndyCar
* Become part of a race team
* Brand exposure at races and LFSC
* True partnership
* Special programs tailored to your specific company's goals
* Partnerships with LFSC provide added value not available to most racing partners
* Several major partners already in place
The levels of partnership vary on what your needs and budget are. Every bit of support is welcomed and goes a long way to back this effort. Whether you just want an exclusive place to hang out with friends, family, and clients or you would like to utilize a motorsports platform to further your business, please don’t hesitate to contact LFSC for further details on how you can become involved.
For further information on the Star Mazda Championship please visit: www.StarMazda.com
For further information on Nick Mancuso and Nick Mancuso Racing www.NickMancusoRacing.com
For further information please contact: Nick Mancuso (847) 702.0144 or firstname.lastname@example.org