Join Our 2010 Star Mazda Championship Racing Effort

Why get involved? 
A motorsports partnership can help you: 
-Position your company, your product, and yourself in front of a target-rich demographic (further information below) 
-Increase consumer awareness and excitement with trackside sampling 
-Reach new segments of the consumer market and/or strengthen existing market sectors 
-Increase your brand name recognition and build brand loyalty 
-Enhance your image as a leader in the sports world 
-Increase points of sale and distribution 
-Create a team atmosphere for employees and create an employee incentive/reward program 
-Entertain executives, employees, potential clients and family with VIP, all-access entertainment 
-Create business-to-business opportunities with key co-sponsors, series manufacturers and participants. 

In a growing technological age with the advent of Tivo and Satellite Radio, conventional advertising is becoming far less effective. Furthermore, companies are finding numerous additional perks by positioning themselves within the paddock. Many companies are finding that the most advantageous aspect of motorsport partnerships come from the “Golf Course Atmosphere” that surrounds the track. We know that many of the most important business deals are often finalized on the fairways rather than in the boardrooms. The racetrack uniquely combines both the exciting and relaxed features of a VIP entertainment venue. It is the perfect place to bring potential clientele as well as to connect with key co-sponsors who are also trackside. 


What is Star Mazda? 
Founded in 1991, Star Mazda is a professionally organized, open wheel series that has provided an extremely popular format for spectators and upward bound drivers alike; a success that is evident by fields of 30 to 40 cars at many races. With a 13-Race championship schedule across the United States and Canada supporting American LeMans Series, NASCAR, ARCA and GrandAm events, as well as television broadcasts of each event in the United States, the United Kingdom, South and Central America, the Star Mazda Championship presented by Goodyear provides excellent exposure and marketing opportunities for businesses. The cars are fast and the racing is exciting. This series features F1 style standing starts and the cars accelerate to 60mph in under 3 seconds. Graduates of this series have gone on to drive in NASCAR, IndyCar, ALMS, Formula 1 and many other series. As it is part of Mazda’s motorsports “ladder,” the champion of the series will receive $750,000 to move up to the next level. The fan base of the series have a median household income of $100,000 and are three times more likely than all Americans to earn in excess of $150,000. 30% of the fans are between 18 and 34 years of age and 51% are between the ages of 25 and 49. 

Star Mazda